Today Brand Africa unveiled the 11th annual Brand Africa 100: Africa’s Best Brands 2021 rankings of the Top 100 most admired brands in Africa in a virtual event hosted by Brand Africa, Publics Africa and Uganda Investment Authority.
During a year defined by the pandemic which brought the world to a halt, as markets having to adapt to a new reality, African brands retained their 13% share of the Top 100 most admired brands in Africa.
Despite an increase in sample size and countries, the Top 10 Most Admired Brands show little change from previous years. MTN, consistently the only African brand among the Top 10 brands overall, dropped to #11 for the first time in a decade. American sports and fitness giant, Nike retains the top spot for the fourth year in a row. MTN and Dangote retain their status as the most admired African brands recalled spontaneously and when prompted, respectively. Nigeria’s GT Bank retains its position as the most admired financial services brand in Africa.
With Covid limiting entertainment options beyond the house, while many businesses struggled, many digital businesses such as streaming services thrived. This undoubtedly explains South Africa’s DSTV, knocking off BBC from its long held position as the most admired media brand in Africa.
Top 100 brands in Africa continue to be dominated by European brands which have held their share at 41% (-1), North America (+1), Asia (-), and Africa retaining its 13% share of the most admired brands in the world. Similarly, the leading African countries that dominate the rankings largely retained their positions with Nigeria (-1) and South Africa (-) with 5 brands each, Ethiopia (+1) and Kenya (-) accounting for the13 brands among the Top 100 most admired brands in Africa.
Computer/electronics (17%)(+3), consumer (non-cyclical) (14%)(+6), luxury (8%)(-2), auto manufacturers (13%)(+3), and apparel (8%)(-) make up the top 5 categories.
The shifts in the rankings this year’s rankings are bound by a common theme – the Covid-19 pandemic. Given its impact on lives and livelihoods, this year Brand Africa survey sought to understand which brands were perceived to have been helpful during the pandemic.
Predictably, given its global omini-presence during the pandemic, the WHO emerged as the #1 most admired global brand perceived to have been most helpful during the pandemic. MTN, which donated over 7 million Covid-19 vaccine doses to 9 African countries, is the leading African and private sector brand at #2, in private sector list where all multinational mobile operators in Africa – Vodafone Group (#3), Orange (#4), Airtel (#6) – and media brands, Facebook (#10) and DSTV (#24) made the list of the Top 25. They were instrumental in communicating about the pandemic and in keeping people connected. Underlying the role the private sector is playing during pandemic, the list is 80% dominated by diverse private sector brands and 20% governmental and non-governmental agencies such as the Red Cross (#5), multi-lateral agencies such as WHO and Unicef (#7), government agencies such as the Center for Disease Control (#16) and USAID (#19). Unsurprisingly, the leading pharmaceutical groups, Johnson & Johnson (#12) and Astrazeneca (#25) rounded off the list. Nigeria’s Dangote (#8) is only industrial brand in the list.
Ethiopian Airways, the only African airline to have seemingly thrived during the pandemic, the first of the continent’s airlines to resume service and converting passenger planes into cargo planes to transport critical PPE’s around the world and the continent during the pandemic’s depths, spectacularly broke into the Top 100 most admired brands in Africa, the only airline, at #51.
With loconomies a central pivot during the pandemic, upstart South African brand, Bathu, muscled its way into a Top 25 at #10 among the most admired African brands list dominated by the stalwart brands, Dangote (#1), MTN (#2) and DSTV (#3), which retained their top respective rankings.
Bitcoin Rallies Towards $52K, Ethereum Consolidates, Altcoins In Uptrend
Bitcoin price gained bullish momentum above USD 50,000. Ethereum is consolidating below USD 4,000, XRP surged above the USD 1.30 resistance. QNT and FTM are up over 28%.
Bitcoin price remained well bid and it started a fresh increase above the USD 50,000 resistance. BTC gained nearly 4% and it even broke USD 51,500. It is currently (11:35 WAT) consolidating gains below the USD 52,000 resistance zone.
Besides, most major altcoins are also rising. ETH is holding gains, but it is facing resistance near the USD 4,000 zone. XRP is up over 6% and it broke the USD 1.30 resistance. ADA is still struggling to clear the USD 3.00 resistance zone.
After a successful close above USD 50,000, bitcoin price gained bullish momentum. BTC broke many hurdles near USD 51,000 and USD 51,200. It even traded close to USD 52,000 before the bears appeared. It is now consolidating gains below the USD 52,000 resistance. If there is an upside break above USD 52,000, the price could rise towards the USD 53,000 level.
On the downside, the price could find support near the USD 51,200 level. The main support is now forming near the USD 50,500 level.
Ethereum price made another attempt to clear the USD 4,000 resistance, but it failed. As a result, ETH corrected lower below USD 3,950.
However, the bulls were active near the USD 3,850 level. The price is now consolidating above USD 3,900, with many hurdles near USD 3,980 and USD 4,000.
If there is another downside correction, the price could find support near USD 3,850. The next major support is near the USD 3,800 level.
ADA, LTC, DOGE, and XRP price
Cardano (ADA) failed to stay above USD 3.00 and corrected lower. However, downsides were limited below USD 2.85. The price is now stuck in a range below the USD 3.00 resistance. A close above USD 3.00 could start a stronger increase.
Litecoin (LTC) broke many hurdles near USD 200 and USD 212. LTC even cleared USD 220 and it is now consolidating gains. An immediate resistance is near the USD 230 level. A clear break above USD 230 and USD 232 could open the doors for a move towards the USD 250 level.
Dogecoin (DOGE) is up over 4% and it broke the USD 0.312 resistance. The next major resistance is near the USD 0.320 level. Any more gains might lead the price towards the USD 0.335 level. If not, there might be a downside correction towards the USD 0.300 level.
XRP price gained pace above the USD 1.30 resistance. It is up over 6% and it even cleared the USD 1.32 resistance. There was a spike towards the USD 1.34 level, where the bulls faced resistance. XRP is now consolidating around USD 1.32, with support near USD 0.305 and USD 0.300.
Other altcoins market today
Many altcoins are up over 5%, including QNT, FTM, FIL, OMG, LINK, LUNA, QTUM, AMP, HT, ICP, ALGO, ATOM, CRO, EOS, and COMP. Out of these, QNT rallied over 41% and it surpassed the USD 335 level.
Overall, bitcoin price settled well above the USD 50,000 resistance zone. If BTC continues to rise and clears USD 52,000, there could be a move towards USD 53,000 or USD 53,500.
Bitcoin Above USD 50K, Ethereum Eyes USD 4K, SOL Extends Rally
Bitcoin price recovered losses and it climbed above USD 49,200. BTC is currently (11:46 UTC) trading above USD 50,000. A close above this level could push the price higher in the near term.
Besides, most major altcoins are trading in a positive zone. ETH regained strength and it broke the USD 3,900 level. XRP is consolidating near the USD 1.265 support. ADA could regain momentum if it settles above the USD 3.00 resistance.
Total market capitalization
After a short-term downside correction, bitcoin price started a fresh increase above USD 49,000. BTC surpassed USD 49,500 and USD 50,000. A successful close above USD 50,000 could start a fresh rally. The next major resistance is near USD 52,000. An intermediate resistance might be USD 51,200.
If there is a downside correction, the price might find support near USD 49,200. The next major support is now forming near the USD 48,500 level.
Ethereum price started a fresh rally above the USD 3,800 resistance. ETH is up almost 6% and it traded close to the USD 4,000 level. If there is a break above USD 4,000, the price might rise towards the USD 4,200 level.
If there is a downside correction, the price might find bids near the USD 3,900 level. The next major support is near the USD 3,850 level.
ADA, LTC, DOGE, and XRP price
Cardano (ADA) corrected lower below the USD 3.00 level. It even tested the USD 2.90 level and is consolidating in a range. If there is a fresh increase, the price could accelerate higher towards the USD 3.10 and USD 3.12 levels. The next major resistance is near the USD 3.20 level.
Litecoin (LTC) is gaining pace and it cleared the USD 188 resistance zone. The main hurdle is now near the USD 200 level. A close above USD 200 could start another increase. If there is a downside correction, the price might find support near USD 185. The next major support is now forming near the USD 180 level.
Dogecoin (DOGE) is struggling to clear the USD 0.300 resistance. If the bulls succeed, the price could rise towards the USD 0.312 level. The next major resistance is near the USD 0.320 level. On the downside, the price may possibly remain stable above the USD 0.280 level.
XRP price failed to clear USD 1.295 and USD 1.300. It corrected lower and it traded below USD 1.280. The price is now stuck near USD 1.265. The next major support is near USD 1.25, below which there is a risk of a major decline. Conversely, the price could visit the USD 1.30 resistance zone.
Other altcoins market today
Many altcoins gained over 5%, including SOL, REV, NEAR, CEL, AUDIO, MIOTA, AVAX, BTT, HOT, ALGO, ZIL, LINK, and ICX. Out of these, SOL rallied over 20% and it trades near USD 140.
To sum up, bitcoin price is now attempting an upside break above USD 50,000. If BTC succeeds, it could rise further towards the USD 52,000 level.
Apple plans to loosen App Store payment policy
Apple announced on Wednesday it will loosen some of its App Store policies, allowing media apps to steer customers directly to their websites without paying commission.
The change, to be implemented early next year, is being introduced to end an investigation by the Japan Fair Trade Commission.
The modification will spare so-called reader apps that provide digital content such as newspapers, books, music or video from having to use the App Store payment system and thus avoid paying a 30 percent commission.
“We have great respect for the Japan Fair Trade Commission and appreciate the work we’ve done together, which will help developers of reader apps make it easier for users to set up and manage their apps and services while protecting their privacy and maintaining their trust,” Apple Fellow Phil Schiller said in a blog post.
Developers of the digital content apps will be able to link to their websites where users can create or manage accounts, according to Apple.
While the change resulted from an agreement with the JFTC, it will apply globally to all reader apps at the App Store, the Silicon Valley tech giant said.
Apple has come under fire for its tight control of the App Store, where developers are required to use its payment system.
Apple charges a commission of as much as 30 percent on sales of digital content or subscriptions at the App Store, with the payment system making certain the company gets its piece of the action.
“Because developers of reader apps do not offer in-app digital goods and services for purchase, Apple agreed with the JFTC to let developers of these apps share a single link to their website to help users set up and manage their account,” Apple said in a post.
Apple last week agreed to loosen payment restrictions on its App Store, a major change announced in a settlement with small developers as the US technology giant faces growing scrutiny and legal challenges over its tightly controlled online marketplace.
The change will allow small developers to inform their customers of alternative payment options beyond the official App Store.
In a class-action lawsuit, the developers had accused Apple of monopolistic distribution practices by operating the sole gateway to get apps or other content onto iPhones and other devices powered by iOS software.
The proposed settlement is pending court approval.
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